Occlusal seduction

Disdain as defense against paternal seduction.

Seduction and insight from cross-national comparisons.

In this issue of the Journal (pp. 875–880), Wunsch and colleagues provide a thought-provoking paired comparison of intensive care services during terminal hospitalizations in theUnited States and England (1). They demonstrate that the English are more likely to die in a hospital than are Americans, but that far fewer terminal hospitalizations in England involve the intensive care unit (ICU). Ol...

The seduction of asthma severity categorization.

I n 1997, the National Heart, Lung, and Blood Institute published the seminal and comprehensive treatise “Expert Panel Report II: Guidelines for the Diagnosis and Management of Asthma.”1 The fundamental principle guiding recommendations for asthma management in this handbook was a stepwise approach to pharmacotherapy based on a simple, clinically relevant, standardized method for classifying as...

[Social marketing--seduction with the aim of healthy behavior?].

SOCIAL MARKETING - SEDUCTION WITH THE AIM OF HEALTHY BEHAVIOR? Social marketing is the use of marketing principles to design and implement programs that promote socially beneficial behaviour change. Contrary to the marketing of consumption goods, social marketing does not deal with material products, but with behaviour, e. g. not smoking. This 'product' has a basic benefit (i. e. reduction of h...

Negotiating Seduction: Archilochus’ Cologne Epode and the Transformation of Epic

Since the original publication of Archilochus’ First Cologne Epode (fr. 196a W), scholars have noted the poem’s structural and thematic similarities to epic seduction scenes 2 . However, such discussions have tended either simply to observe the existence of these parallels, or to use them to argue that the action of the Archilochean poem must conform to that of the earlier models 3 . Yet this a...